Expert Articles

Streamlining communications is important for creating a better customer service experience and an internet fax allows just that. An Internet fax is sent to an email, rather than to a fax machine which is generally more reliable and faster.

Since faxes can be sent over the Internet, documents can be re-purposed for targeted marketing. It also means that a company can maintain brand consistency. Along with company image which helps to acquire and retain customers, consumer information can be kept all in one place. Consumers have come to expect rapid responses to their inquiries and concerns. Faxes sent directly into an email can help companies stay at the top of their game.

One can read documents that are sent to an email inbox without fear of smudging or poor quality. With traditional fax machines, it is unsure whether a fax will even come through, let alone be readable. An Internet fax does not have the same issues as a traditional fax when it comes to reliability and speed.

Also, one does not have to wait until one fax is sent before sending another using an Internet fax. In other words, there is no waiting in line to complete tasks. This means that businesses can run more smoothly. Having the option of sending more than one document at one time helps a business become more efficient in serving customers.

Since an Internet fax does not need to connect directly to a phone line, there is no frustration with busy signals. It is also much less expensive than a traditional fax machine because there are no extra costs for faxes sent to and received from other countries. Even when used to sending a fax to a traditional machine, an Internet fax makes life easier. This is because when software associated with an Internet fax encounters a busy signal, it will continue trying until the fax has been sent successfully.

With a global economy in place, businesses benefit from having a tool that works anywhere and at anytime. This enables companies in various countries to work together more easily. A worker does not need to be at the office to complete communications for a company. This means that a company's work hours in one country can be accommodated by a company in another country.

Maintaining consistency among documents is crucial for branding a company. It also helps customers recognize information they receive from a company. Since faxes are saved as files on the computer, the same one can be used throughout the company. Also, employees can access those files and change the content to fit an individual client's needs.

A system put in place with an Internet fax can allow each employee to use a password in order to access files. Nonetheless, those files can be shared. Being able to access documents and change existing documents to fit current needs allows workers to increase their productivity.

Increasing productivity means customer concerns are resolved quickly. It also means that a business owner will not have to hire as many employees or have their current employees work as many hours. Being able to cut expenses at this end allows customers to pay less for products or services, enabling them to feel all their needs are met.

One thing customers are constantly looking for when choosing a company to work with is whether that company is eco-friendly. An Internet fax system is one way to "go green". It is not essential to print faxes out and if one does choose to do so, it can be done sparingly. This means that less paper is used, saving trees. It also saves on ink which cuts down on overall waste in the office. Also, one does not need to use the extra energy required by having more electronics when an office faxes over the Internet. By meeting this aspect of consumer needs, an Internet fax leads to better customer service.

Customers are also looking to save money. Using an Internet fax saves money by cutting down on paper, electricity, and hours worked. These savings are passed on to the customers which gives them a better service experience.

Businesses that use an Internet fax show that they are willing to innovate and change as the market evolves. This helps businesses work closely with customers and meet their needs quickly and efficiently. The improvement in customer service achieved by using an Internet fax will keep customers coming back and lead to referrals for the business.